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7th July 2005
The market research industry’s first truly real
time field survey tool, Dynamic Responseä,
is now available from Accubiz Research &
Consulting.
Dynamic Response provides clients with immediate
access to all data and results online as soon as
each interview is finished. This means the client
can see how well their survey is developing.
“The immediate access to results make this
system ideal for all types of surveys that require
instant, real time feedback of results. Changes
can be made to the questionnaire or fieldwork
whilst the survey is live bringing an end to
expensive mistakes in survey development or
deployment.” said Alison Williams, chair of FDS
- the UK’s leading independent field marketing
company - which supplies field staff for market
research
David Yates, head of Accubiz Research &
Consulting said: “This new tool gives
researchers more control and helps avoid wasting
time and money. As field work starts factors can
arise which influence the results or a bias will
become apparent within specific groups. Using
Dynamic Response we can adjust the survey because
as these factors develop”
“Initial reaction from major brand name clients we
are talking to is extremely positive. We believe
this new tool is a unique development in market
research,” added Mr Yates.
Dynamic Response eliminates the risk of
surveys that do not fulfil study objectives, as
problems with surveys become apparent quickly and
alterations can be made promptly.
A pilot conducted in the morning for
example, can have results analysed by midday and
required amendments to the questionnaire can be
made and transmitted to all PDAs held by field
interviewers and ready to go live within an hour.
Dynamic Response introduces the capability of
‘paper to data’ - automatically transferring
hand written text for open and closed responses
into computer data.
Clients can access feedback in real time,
online and reports can be tailored to meet their
specific needs.
Video, still photographs or vox pops can be played
or recorded as a part of a survey to test adverts,
brands or simply get the recorded views of
consumers.
Dynamic Response can even prove the respondent is
who they say they are through a remote credit
checking facility.
Accubiz Research and Consulting is a part of the
Acceleron Group, a large independent marketing
agency.
Dynamic Response is powered by Matador Intelligence,
an Acceleron Group company.
ENDS.
For more information contact Carol Holland on 01227
776415 or
07917 725730
Email cholland@accelerongroup.com
NOTES FOR EDITOR:
The key benefits of Accubiz Dynamic Response are:
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It improves the accuracy and focus of market research
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It saves time and is a truly real time solution
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It saves money. This is a
low cost solution
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Ensures surveys meet their objectives, first time guaranteed
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Dynamic Response provides multi-media options as part of a survey
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Dynamic response can credit check respondents to ensure they are who they
say they are
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Allows clients to tailor reports to suit their needs
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Allows for multi-dimensional modelling using geographic and OLAP software
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