Dynamic Response introduces a new methodology to field research. By combining the technology of PDA's and Paper to Data, together with the extensive skills of the ARC research and team and field interviewers, Dynamic Response provides clienst with immediate access to all data and results - online - as soon as each interview is complete.

Ideal for any research that needs instant feedback of results.  Dynamic Response is also able to allow for questions to be changed whilst the survey is live - bringing to an end costly mistakes in survey development or deployment.

Dynamic Response eliminates the risks of surveys that do not fulfil the study objectives ... as problems with survey questions become apparent very quickly, alterations can be made with immediate effect.  A pilot study conducted in the morning can for example, have results analysed by Midday and any amendments to the questionnaire can be transmitted to the PDA's held by field interviewers and be live instantly.

The PDA's also allow for video, still photos or Vox Pops to be played and recorded as part of the survey - thus providing the ability to test adverts, brands, images or get the recorded views of consumers.

Dynamic Response also introduces the capability of 'paper to data' - where hand written text can be automatically transfered into computer data.

Benefits of Dynamic response:

• Saves Time and is a truly real time solution

• It saves money through faster more accurate surveys

• It improves the accuracy and focus of research

• Provides multi media capability

• Reports can be tailored to meet their needs

• Can validate and verify data on line

• Allows for multi dimensional modelling using geographic and OLAP software

So Contact Us now for a demonstration

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