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We
use a variety of techniques for quantitative
fieldwork including:
-
Dynamic
Response
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Telephone
– CATI or paper
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Face
to face – in-street, in-store, in-home, CAPI
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Postal
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Depth
Although
all projects are generally bespoke, the general
areas covered include:
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Satisfaction
and retention
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Customer
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Audits
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New
product development and concept testing
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Sales
/ throughput development
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Marketing
activity assessment
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Switching
patterns of customers
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Barriers
to uptake of brand
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Advertising
tracking
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Attitudes
and perceptions of client/brand
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Gap
analysis
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Awareness
of offerings (customers and non-customers)
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