ARC Research Services

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Quantitative Research 

We use a variety of techniques for quantitative fieldwork including: 

  • Dynamic Response

  • Telephone – CATI or paper

  • Face to face – in-street, in-store, in-home, CAPI

  • Postal

  • Depth

 Although all projects are generally bespoke, the general areas covered include: 

  • Satisfaction and retention

  • Customer

  • Audits

  • New product development and concept testing

  • Sales / throughput development

  • Marketing activity assessment

  • Switching patterns of customers

  • Barriers to uptake of brand

  • Advertising tracking

  • Attitudes and perceptions of client/brand

  • Gap analysis

  • Awareness of offerings (customers and non-customers)